About USC Women’s Basketball Media Lab
USC Women’s Basketball Media Lab was built to give fans a dedicated space for thoughtful, creative, and consistent coverage of USC women’s basketball.
This site brings together game photos, player coverage, rankings, stats, podcast conversations, and original commentary in one place. The goal is simple: to help fans stay connected to the program, understand the game beyond the final score, and follow the stories that make USC women’s basketball special.
USC Women’s Basketball Media Lab is for the fans who want more than headlines. It is for the people who care about the players, the growth of the program, the numbers behind the game, the moments behind the scenes, and the conversations happening around women’s basketball.
From photos and Hoop Thoughts to podcast episodes and the Stat Vault, this platform was created to document the journey, celebrate the program, and build a stronger USC women’s basketball community.
Meet - Cece Clay
Cece is the creator and host behind USC Women’s Basketball Media Lab and Let’s Talk USC Women’s Basketball.
She brings a unique mix of sports passion, business experience, creative marketing, and media storytelling to the platform. With a professional background in account management, sales, marketing, negotiation, and ROI-driven strategy, Cece understands how to build relationships, create value, and connect with an audience.
Cece got her start in creative marketing by launching her own business, B Yo’ Self Promotion, a street marketing company that partnered with record companies to promote major artists and build grassroots awareness. Her work in street promotion helped shape her approach to storytelling, audience connection, brand building, and community-driven marketing.
Because of the reputation she built through B Yo’ Self Promotion, Cece was recommended for national promotional opportunities with major brands and events. Through an independent contract under B Yo’ Self Promotion, she worked as a Field Marketing Supervisor for General Mills, leading promotional campaigns connected to the UniverSoul Circus, where General Mills served as the main sponsor. Her work included developing local marketing strategies, coordinating promotions, and hiring and training promotional teams in each market.
Cece also served as Field Marketing Supervisor for General Mills at the Essence Festival, where she managed a promotional staff of 30 over a five-day period. Her team handled promotions throughout the city, as well as during concert events and trade show events.
She also worked with Jif Peanut Butter on a Major League Baseball national promotional tour, helping bring brand awareness to fans across the country.
That background now fuels her work with USC Women’s Basketball Media Lab. Through game photos, commentary, podcast conversations, player coverage, stats, and fan-focused storytelling, Cece is building a dedicated space for people who want to follow USC women’s basketball with more depth, more context, and more connection.
Her work is rooted in support for women’s sports, respect for the game, and a belief that USC women’s basketball deserves consistent, thoughtful, and creative coverage.
“Whatever it is, the way you tell your story online can make all the difference.”
Meet - Conrad Pascual, lll
Lead Analyst, Contributing Writer & Podcast Contributor
Conrado Pascual, III – Born in San Francisco, CA, and raised in The Bay Area, a Golden State Warriors fan is not what I choose to be; it’s who I am, and Dubnation courses through my veins! After receiving my Bachelor of Science in Bioengineering from UC San Diego, I completed postbaccalaureate studies in Neuroscience at Stanford University. My years of studies have led to a career in the biotechnology industry. Given my educational background and my status as one of the older members of The Center Hub, it would be natural to assume my basketball views and draft philosophy are rooted in analytical and cerebral approaches. But with age comes wisdom, and my basketball journey has revealed to me that basketball is not just a sport; rather, basketball is an art. A basketball team is like an orchestra – where a group of players/musicians use their skills to reach a common goal. Working to create a wide-open game-winning shot is akin to building up to the grand finale of a symphony. Music theory analyzes the pitch, timing, and structure of music. It uses mathematics to study elements of music such as tempo, chord progression, form, and meter. Basketball analytics is similar in that player tracking (both movement and shot profiling) and statistical modeling lead to advanced stats that further explain how player and team efficiency can be maximized and improved. But ultimately, art – whether music or basketball – is rendered bland if it lacks three key components: passion, heart, and soul. It would be easy to dismiss these components as “emotionally fueled intangibles.” But what is basketball without emotion? As a draft scout, I will allow the analytics – though black and white numbers – to guide me toward the intriguing prospects. But when all is said and done, a player’s basketball truth – the pure essence of the game – will keep me captivated!